White Paper, in collaboration with SkillClub, steps forward as India’s first AI-driven branding and marketing agency, a move set to reshape the future of digital storytelling and brand engagement. Together, they aim to transform how brands communicate, engage, and scale, with artificial intelligence at the core.
At the heart of this collaboration is Aswathy Achu, Kerala’s first fully AI-generated virtual influencer. Created by SkillClub using advanced generative AI, Aswathy is more than just a digital creation. She’s a bold step into the future of storytelling, identity, and cultural influence. Designed to connect with the new-gen Malayali audience, she speaks fluent Malayalam, and can seamlessly switch to other languages, making her a powerful tool for local and global campaigns alike.
This collaboration marks a milestone in integrating culture with code. Aswathy isn’t just a face, she’s a fully realized digital personality, equipped to deliver content through Reels, video campaigns, and branded storytelling that feel real, relevant, and deeply rooted in Kerala’s cultural tone.
M.S. Kasinath, Founder and CEO of SkillClub, leads the innovation behind Aswathy and the growing suite of creative AI tools the company is developing.
Speaking about the partnership, Jishnu Laxman, CEO of White Paper, said: “This is more than a collaboration. It’s a step toward building the future of branding, where AI helps brands stay locally relevant while scaling globally. Aswathy Achu is just the beginning.”
Together, White Paper and SkillClub are setting a new benchmark for the branding and marketing industry, one where AI accelerates creativity, enables hyper-personalized content, and brings brands closer to audiences across cultures and languages.
About Aswathy Achu:
Aswathy Achu is Kerala’s first AI-generated virtual influencer, developed entirely by SkillClub using generative AI. She speaks Malayalam and multiple other languages, offering brands a culturally grounded yet globally scalable digital identity. She represents the new face of influence, one where technology, culture, and creativity intersect.
